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On Our Radar: American Apparel Does Vintage

Fab loves vintage, eBay loves vintage, and now American Apparel loves it, too. The LA-based company opened its first vintage store, California Vintage, on Sunset Boulevard in Echo Park. It sells hand-picked clothing from the 1950s through the 1990s, along with American Apparel pieces that may not be available at the regular stores. So why vintage and why now? Employees came up with the idea after seeing the company's basement, which was brimming with vintage items. Still, there wasn't enough for an entire store so professional vintage buyers were hired to bulk up the goods.

For those of you who are against American Apparel's vulgar and sexually-charged ads, California Vintage is slated to be more tame. If you're in LA, check out the store and give us the scoop!


Join The Conversation
raieven raieven 9 years
i hate their ads. its like soft porn. i don't always want to see some chic's ASS whilst flipping through the SFBG.
RoyalBlueMoss RoyalBlueMoss 9 years
"American Apparel's vulgar and sexually-charged ads" I don't understand this. The ads are not vulgar or sexually charged in my eyes. I think they look more like hipsters that haven't taken a bath in months.
emalove emalove 9 years
I'm not that interested in this. I've only been into one American Apparel stores in my life, the one in Key West, and I was NOT impressed. I thought the quality seemed poor.
aimeeb aimeeb 9 years
shonniekaplan so true...
pinkflats pinkflats 9 years
if i wanted vintage i'll just head down to one of my local thrift stores. nothing feels like fashion heaven when you have an old marc jacob dress in your hands only for $65. i love the excitement.
Merey-GLamour Merey-GLamour 9 years
Asia84 Asia84 9 years
sorry. i meant, i'm NOT into Am Apperel. . .
Asia84 Asia84 9 years
I'm into American Apparel after what i know the owner does to the employees. From a business aspect, it's good to diversify, only if you don't alienate your customer base and mission statement. I don't do vintage anyways, so oh well . . .
robinsf robinsf 9 years
Agh, I just moved back to the SF Bay from L.A., where I lived maybe 5 miles away from that store in Echo Park. I would have loved to check it out, but I have a feeling the items would probably be overpriced and not much better than the nuggets of sartorial treasure you could find while scavenging at the Los Feliz Goodwill, where I scored awesome brown oxford heels, houndstooth material for my Halloween outfit as a mod nurse, *and* spotted a bored Seth Rogen tagging along with his girlfriend on a shopping spree.
bellanatella bellanatella 9 years
shonniekaplan shonniekaplan 9 years
I love vintage clothes, too. However, I feel that stores like this take away from the whole experience of thrifting and the exhilirating feeling of finding that incredibly awesome dress/shirt/sweater..whatever for SUPER cheap. I live in Atlanta where stores that buy vintage and mark it up so high its nearly unaffordable make it impossible to go to an actual thrift store and buy good stuff for cheap. Most midwestern states haven't caught on to this idea yet...and I kind of hope they never do :) The thrill and satisfaction comes from the hunt!!
Lovely_1 Lovely_1 9 years
I like some, but some are like UUUHHHHH NO!
mrsk02 mrsk02 9 years
I love vintage clothes.
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