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On Our Radar: Avril Lavigne For Kohl's

On Our Radar: Avril Lavigne For Kohl's

Is Avril Lavigne more like Heidi Montag than we knew?

Heidi is launching a juniors line with Anchor Blue in April, and now Avril is launching her own junior apparel line, Abbey Dawn, for Kohl's starting in July.

Lavigne's collection will feature new pieces every 60 days, with a blended aesthetic of rock 'n' roll with a feminine edge. Since the initial collection is created from the pop singer's own closet, expect lots of bold colors, iconic prints, tartan plaids, checks, and stripes in prices ranging from $24-$48.


Join The Conversation
candiceee candiceee 8 years
she looks so gorgeous like that. who know avril+puffy sleeves worked?
robercin robercin 9 years
Kohls needs to fire their marketing team... Avril is NOT someone you want representing a wholesome, Midwestern, middle-class department store. Alpo could consider her for their spokesmodel. Kohls, try again.
cottonpoots cottonpoots 9 years
I never knew she could pull this elegant look off, but it works.
tglynn tglynn 9 years
Avril needs to know she looks FAR BETTER when she goes "pretty", she needs to stick with this look instead of switching between this and the skater girl. (ugh)
snarkypants snarkypants 9 years
wouldn't wear her stuff or heidi's
Zari Zari 9 years
the pic is totally the opposite of what she does on screen..she looks classy in here huh
cruigao cruigao 9 years
She has amazing bone structure. I wish she would wear a little less makeup usually to show that off.
XpsX XpsX 9 years
she's annoying.just a former fake rocker and wannabe
TFS TFS 9 years
GlowingMoon GlowingMoon 9 years
Very elegant. I always thought Avril was beautiful. Her face has such gorgeous bone structure.
angelinemarie angelinemarie 9 years
leeluvfashion leeluvfashion 9 years
I loved her 1st & 2nd album however her last album was so preteen-ish and now she's designing juniors clothing? What ever happened to growing up and being more mature? I liked her better pre-2005. Now she is selling out. I mean it's a good offer and who would turn down the money however if you want to be taken seriously, well then it's a bad move. She does look gorgeous in the photo.
berrymix berrymix 9 years
She looks good when she's not trying too hard to be a rocker.
sabrina27 sabrina27 9 years
Her line actually looks decent unlike Heidi that looks cheap and slutty. Lets not compare this talented writer/singer to a famewhore that is Heidi Montag.
mirawilliams mirawilliams 9 years
She's lost her target audience to Miley Cyrus and hasn't managed to grow her sound with the audience who have outgrown her. Therefore she needs some sort of money making venture.
TheStyleElite TheStyleElite 9 years
she change alot she is a poser rocker wannabe now. i use to like her before not any more but if the closeth are like that dress i would check out
wakeupandora wakeupandora 9 years
what a snot
thequeenbee thequeenbee 9 years
she's such a poser. hate her.
DreaAST DreaAST 9 years
This doesn't even look like her. I didn't recognize her at all!
juliarose23 juliarose23 9 years
she looks really good here, but i am not sure that i would buy any clothes from her line....
amers230 amers230 9 years
wow, avril's not exactly someone i'd like to dress like lol. i'll have to check it out though, i love kohl's!!! (well, most of kohl's haha. some of their stuff is cheap/tacky.)
RoyalBlueMoss RoyalBlueMoss 9 years
She looks gorgeous in that photo above. I'm interested to see the collection and maybe I'll like a few items. I've never shopped Kohl's before though.
bluesarahlou bluesarahlou 9 years
If her collection includes pairing evening gowns with Doc Martens..I'll pass.
tigerfire21 tigerfire21 9 years
Her style's okay, but the world could do without her "music".
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