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On Our Radar: Cartier LoveCharity Bracelets

OMG I so want one of these! And I have a suspicion lots of you will too...To celebrate Cartier's second annual "LoveDay," the luxury goods company will announce its newest celebrity ambassadors for the Cartier "LoveCharity" bracelets. Last year, Cartier donated more than $1.2 million to eight global charities from the sales of the Love bracelet, and due to the enormous success, this year Cartier will celebrate with a new bracelet. Without further ado, here are the candy colored charity bracelets:

The new bracelet features an 18K white gold miniature bracelet graced with the word "Love" and accented with two signature screw motifs. It is set into a knotted silk cord available in various colors, with each cord designating support of a unique cause. The bracelet is $475 with $100 per bracelet benefiting its corresponding charity. Come June 8th, 10% of all sales from the collection will benefit the partnered organizations.

My faves are the blue bracelet, benefiting Sarah Jessica Parker for UNICEF, and the lavender bracelet, benefiting Julianne Moore for the Tuberous Sclerosis Alliance - two of my favorite gals and two wonderful charities! Now here's a jewelry purchase you can justify!

With more colors and charities than I pictured here, the LoveCharity bracelets can be purchased at Cartier boutiques in the US & Canada and for more info visit

bijoux9109 bijoux9109 9 years
Fabulous bracelets! I have the Trinity bracelet and am saving up for this one as well! Though Cartier keeps $375 for this, they are still donating quite a nice chunk of money towards these foundations as well as truly raising awareness. If you bought a $1 bracelet, yes, one dollar would go towards the foundation, but if you buy this, it's $100! Completely agree- a bracelet worth justifying! :)
JKe895 JKe895 10 years
They're completely adorable! I wish I were able to get one or all of them! And they're for a better cause.
miss_apruhl miss_apruhl 10 years
i really want one but shelling out $475 for one? and letting cartier pocket $375? no thnaks ill pass and support charity by buying the rubber bracelets for $1 :]
sas sas 10 years
i want 1
amandasunly amandasunly 10 years
I love the red.
Sara972 Sara972 10 years
What a rip off!! Forget the bracelet and just donate the money.
cocca cocca 10 years
i agree with the comment above... but the red ones are cute to me! i think i'll just find something similar in the thrift store... and donate money...
renaimarie renaimarie 10 years
If they donated more, I'd be far more tempted to purchase one. Dissapointing! I'd rather just donate money directly.
KrisSugar KrisSugar 10 years
legaleagle, thanks for telling us! i had never heard of that and you are right about how it brings these issues much needed attention. my only wish is that it could be brought to the mainstream. so few people can afford this item, much less recognize the significance of the color and the bracelet. but good for them for doing this. every little bit helps! And even if we can't afford the bracelet, we could afford to look them up and donate what we can.
nycgirl nycgirl 10 years
I almost bought one last year, but I never wear yellow gold. I will definitely get one of these!! Thanks for posting!!
legaleagle legaleagle 10 years
I agree that the price is a little steep, especially when you can just donate directly to the charities. However, the exposure that these charities are receiving is incredibly valuable. Specifically, the Tuberous Sclerosis Alliance (Julianne Moore's) is an organization that is trying to bring awareness to the disease which causes tubers to grow on major organs leading to autism, seizures, kidney complications, etc. My 28 year old brother was born with the disease and suffers from every possible complication. He's severely mentally handicapped, suffers from grand mal seizures and has had over 25 surgeries. He is also one of the most loving and hilarious people you could ever meet. Its a disease that is still very under-diagnosed and in great need of exposure. So, for that, I'm grateful to both Cartier and Julianne Moore.
nati nati 10 years
so cute!, but they're a little expensive...
thoroughlymodern thoroughlymodern 10 years
I've wanted one of these for a while, but they're too expensive!
leigha926 leigha926 10 years
oooooh i'm so getting one
PrissyLilBadAss PrissyLilBadAss 10 years
Methinks a larger percentage of the profit goes to Cartier, and far too little goes to charity. I'll pass!
JBlondie JBlondie 10 years
Cute, but too expensive and come on...only $100 goes to charity???
SarahwithanH SarahwithanH 10 years
I've been wanting one of these since they first came out but at almost $500 it's a little steep for such a small amount of gold.
KrisSugar KrisSugar 10 years
gee whiz! that's pretty expensive for something that looks like a pony tail holder. man, i would lose that thing so fast! good cause though. just think that a little more than $100 should go to the charity.
MSgirl MSgirl 10 years
I could donate $100 to charity, then buy a cuter bracelet with MUCH less than the $375 Cartier is pocketing.
tadpolenyc tadpolenyc 10 years
there are some new colors available. i wonder what the new charities are and who are the celebrities its linked with?
crispet1 crispet1 10 years
Way too expensive.
LuciLu LuciLu 10 years
They are very cute, but how about they price them at $100, and give half to charity?? Too steep for me....
butterfly7 butterfly7 10 years
Don't make them 18k with silk. With that kind of price tag, and only donating $100 of it. Not right! Love to have one, but not that bad.
redegg redegg 10 years
They're only donating $100 out of the $475? That's steep. Cute bracelets though.
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