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On Our Radar: Fashion Targets Breast Cancer Initiative

Since 1994, when the initiative was founded, the Council of Fashion Designers of America's charitable interests have been with Fashion Targets Breast Cancer (FTBC). To raise awareness and money for its cause, the CFDA has partnered with Net-a-Porter to begin selling limited-edition FTBC items created by designers like Ralph Lauren, Rachel Roy, Oscar de la Renta, and Diane von Furstenberg.

Though the items will be sold throughout the year, the first available is a Ralph Lauren FTBC polo shirt, $75, exclusive to Net-a-Porter. The net proceeds of all sales will stay in the purchaser's country, whether in the U.S. or abroad.

A fun behind-the-scenes look at the shirt's photo shoot, with models Daria Werbowy, Lily Donaldson, Sasha Pivovarova, Du Juan, and Lily Cole, is up on the site as well. What a great idea for a great cause!


Join The Conversation
koolbr33z3 koolbr33z3 10 years
Nice cause but ugly design.
Mino Mino 10 years
Good IDea targating breast cancer u go girls ! :-)
Fashion Fashion 10 years
My bad ladies, Du Juan is in there now! :)
sharmar sharmar 10 years
Yeah~!@ How can you forget the 5th model Ms Du Juan??? I hope this is not a discrimination thing. And I hope her name will be added soon~!!
zolora zolora 10 years
Um, those shirts are hideous. I'm all for supporting charitable causes, but I don't want a black-and-blue bullseye on my boob.
ceceluvfash1on ceceluvfash1on 10 years
I guess my natural body type means I'm anorexic, because I'm a naturally skinny person and often get mistaken for being anorexic,which really bothers me.These girls look to be at healthy weight to me.
only1goddess only1goddess 10 years
And then can Fashion Target Anorexia? That picture makes me sick.
kat3 kat3 10 years
How can you forget to mention Du Juan, the model standing next to Lily Cole?!
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