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On Our Radar: H&M Goes Greener

On Our Radar: H&M Goes Greener

We already know that H&M started an organic cotton collection but now the company has announced that it's going greener. It plans an even bigger step into organic cotton for Autumn/Winter 2008-2009, and will use other sustainable materials like organic and recycled wool and polyester.

"We are now using organic cotton in all departments," said H&M's head of design, Ann-Sofie Johansson.

Among the organic items you will be able to buy are accessories like scarves (left), and recycled wool mix skirts, coats, and trousers. I'm in!

Photo courtesy of H&M

Join The Conversation
velvetavalon velvetavalon 9 years
YES!! Score on for the environment!! I'm so glad to see a retail giant make such a huge commitment!
teagirl teagirl 9 years
I hope more stores can follow their example!
milglamour milglamour 9 years
cute..!!
bellechic27 bellechic27 9 years
I so agree emalove! How exciting to have such a great store be even better!!
emalove emalove 9 years
This is great. I love H&M anyway, but this will make me want to shop there even more!
aimeeb aimeeb 9 years
Awesome!!
javsmav javsmav 9 years
awesome.
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