It's literally surf's up for designer Luella Bartley. Her passion for the water sport has prompted her to design a 30-piece collection for surfwear brand, O'Neill.

This is exciting news for both the surfing and non-surfing world. Luella plans on changing up the current surfing trends for women by providing a harder, more iconic look for Spring/Summer 2008. The collection, set to launch early next year, includes bright colors and clean graphics with part urban graffiti, part rave, part '70s surf hippy. In addition to traditional bikinis and board shorts, there will be T-shirt dresses and bright color jeans.

If it's anything like her Spring '06 collection, which included surf-like short shorts and nautical details, I can't wait!