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On Our Radar: Neiman Marcus On the Cusp

Neimans has been searching for a way to attract shoppers in their 20s and 30s without alienating their core clients in their 50s - and they think Cusp stores are their answer. Cusp boutiques have already been opened in L.A., D.C., and McLean, VA - one more comes to Chicago in August. The Cusp stores offer short dresses, designer jeans, T-shirts, and other casual clothes, all with lower prices than you would see on a shopping trip to Neimans.

Right now, the boutiques are marketed almost entirely online at Blog on the Cusp, which is why you probably haven't heard of them - I hadn't! Tentative plans for online shopping are currently being made, but this is exciting news, because I love Neiman's contemporary department but too often it's out of my price range!


Join The Conversation
thatsvy thatsvy 10 years
I work at the Neiman Marcus where they will be opening a Cusp store.... sooooo excited!
amandaaa amandaaa 10 years
woohoo, chicago!
rlveronica rlveronica 10 years
Yay! :)
sugarpuff sugarpuff 10 years
Not a Neiman's fan, but will check Cusp out if they open in Houston.
pollypo pollypo 10 years
I'm repeating what others have said, but Cusp is very expensive. They carry premium jeans and dresses that are anywhere from $200 to $500. It's nothing like BP and basically is Neimans edited for a younger, hipper customer. Looks at shopbop's site and you'll get an idea of what they carry.
hotchickrules hotchickrules 10 years
interesting, will check it out.
Kaciegrrl Kaciegrrl 10 years
Sounds like a fun place to shop when Neiman's is out of my budget!
fluffypuff fluffypuff 10 years
I love Neiman! I probably will continue shopping there because the Neiman Marcus I go to has an great restaurant. Cusp sounds like its worth checking out though.
suicide_blonde suicide_blonde 10 years
I have been to all three of the CUSP stores..i love them..but .. they dont seem any less expensive than can use your NM credit card there... also of note..when they first opened..the logo is a little funny and we misread it as "C-cups" so now thats how we refer to em.. lol.. long live c cups! xoxo
sumnboutme sumnboutme 10 years
It's definitely NOT like BP...maybe more like Planet Blue. They have a great selection of dresses and they take Visa & Mastercard (unlike NM!).
mme-sky mme-sky 10 years
I just visited their site and it sounds great -- they have cute promotions like b-day parties when the astrological sign changes (gemini this time). They also have make-up parties where you can get complimentary manicures. Hope they expand soon! Btw, it seems that styles/price range is like the Nordstrom contemporary section -- not the BP section.
Katiefrog Katiefrog 10 years
I have been to the McLean Cusp and it's not any cheaper than Nieman's. Great stuff though.
janellethechef janellethechef 10 years
Are they coming to Dallas?
MrDPember MrDPember 10 years
Is this going to be like BP at Nordys?
Greentea1203 Greentea1203 10 years
I just went shopping at Neiman Marcus in Charlotte this Saturday and bought a great pair of cream patent flats with skull cut-outs on the toes. The sales lady said she was wondering who'd buy them because they seemed pretty young for their average shopper. I don't even know many 25-year-olds who'd spend $400 on skull shoes... except me. ha. I love them!
HuongStar HuongStar 10 years
I love Neiman's but that's because I'm a Texas girl. I hope they open one here in Dallas!
LikeThoseShoes LikeThoseShoes 10 years
omg! this is so great! I'm so happy that you posted this! It's so true too! The only person that EVER wants to go to Neiman's with me is my grandma. She is a Neiman's junkie and converted me when i was a mere child. haha. This really is the coolest post ever!
glam-sugar glam-sugar 10 years
This sounds like a really good idea! I can't afford to shop there so perhaps now I could.
cocca cocca 10 years
neiman is way too pricey for me too, but i love window shopping in there! :bubblegum:
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