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On Our Radar: Richard Chai For Target

Target has just announced their twelfth GO International designer: Richard Chai.

The Korean-American designer is known for his minimalist sensibility, and his fashion résumé is endless — he's done everything from helping launch the Marc by Marc Jacobs line to interning for Oscar de la Renta and Dior.

His eponymous collection was launched in 2004 to a considerable amount of hype, so hopefully when his collection for Target comes out in August it will be just as exciting!

As a sidenote, since Target netted Richard, maybe they can get his good friend Phillip Lim to join in on the fun . . .


Join The Conversation
mimim mimim 8 years
I was at Target the minute their doors opened for the launch of Richard Chai's Go International line . . . . let me tell you ladies, it won't disappoint! He's now one of my all time fav's! Definitely someone you need to watch!
nikki11381 nikki11381 9 years
This was the best idea Target ever came up with!
littlebmac littlebmac 9 years
I am very excited about the Jovovich-Hawk line at Target. I bought several pieces and I love them! Hopefully the line for Richard Chai will be just as cool or better!
bluesmile bluesmile 9 years
asian designers are very hot rite now, no?
meeshee meeshee 9 years
starcloud9 starcloud9 9 years
Yay! I love the Go International lines, I've bought things from most of them, most recently a t-shirt and dress from the Jovovich-Hawke line. I'm also super excited about the new designer bag and jewelry lines coming up for Spring. I like getting cute Target stuff to mix with more expensive items, and when I go to Paris to visit my fiance I don't have to worry about other people having it like with H&M and Zara stuff.. plus I've been noticing that so many Target items have been in Glamour and In Style recently, even in Vogue! Thanks for always covering all the new lines coming out from Target!
filmgirl81 filmgirl81 9 years
I still haven't liked any of the designer stuff since Behnaz's line. Hers was the only stuff that was practical to wear
aimeeb aimeeb 9 years
Meh I'm so over Target designer duds, they're usually just that-duds.
haute77 haute77 9 years
Go Korea!
jasmint jasmint 9 years
If Phillip Lim ever did a line for Target I would likely faint at the news. I love everything that man touches.
emalove emalove 9 years
Awesome! I love the GO International lines. And of course I love Target!
hanako66 hanako66 9 years
I am so excited! I am a huge fan of Chai and what Target is doing with GO.
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