St. John is expanding its wings to include a young contemporary line dubbed SoCa. Hoping to reach a younger audience, SoCa offers a causal but not too beachy approach to clothing compared to St. John's traditional and refined designs. “SoCa is based on the Southern California lifestyle, but with a sophisticated urban edge” said CEO Glenn McMahon.
Expect a variety of trendy offerings ranging from casual and colorful work garb to cocktail dresses and embellished tops. The line debuts in November at major retailers such as Saks Fifth Avenue, Nordstrom, and Bloomingdale’s. Just look for the saffron-colored SoCa label. Retail prices range from $195 to $295 for tops and pants, and $395 to $695 for jackets and dresses.
To see more trendy offerings from SoCa,