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On Our Radar: St. John Launches Contemporary Line

St. John is expanding its wings to include a young contemporary line dubbed SoCa. Hoping to reach a younger audience, SoCa offers a causal but not too beachy approach to clothing compared to St. John's traditional and refined designs. “SoCa is based on the Southern California lifestyle, but with a sophisticated urban edge” said CEO Glenn McMahon.

Expect a variety of trendy offerings ranging from casual and colorful work garb to cocktail dresses and embellished tops. The line debuts in November at major retailers such as Saks Fifth Avenue, Nordstrom, and Bloomingdale’s. Just look for the saffron-colored SoCa label. Retail prices range from $195 to $295 for tops and pants, and $395 to $695 for jackets and dresses.

To see more trendy offerings from SoCa,

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Join The Conversation
ElanaRobinson ElanaRobinson 8 years
well.. I like the multicolor dress, at least on the model. Maybe the other looks would feel "younger" with different accessories... http://ebayfashionaddict.wordpress.com
barbiesugar barbiesugar 8 years
its like inc except expensive like trendy pieces gone matronly
countchocula countchocula 8 years
This is supposed to be ~young~? I'm all for classic lines but this seems like a line geared more towards stylish women in their 40s.
Glittersniffer Glittersniffer 8 years
I like the red dress, the rest is *shrug*. But even my like for the dress is not mitigated by the price!
Beauty Beauty 8 years
The model reminds me of Cindy McCain!
emalove emalove 8 years
I wouldn't wear any of this...
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