Skip Nav
Street Style
10 Trends That Didn't Make the Cut This Year — and What You Should Wear Instead
Street Style
The Wild New Ways Women Are Wearing Skirts This Fall
Kate Middleton
From Blushing Bride to Senior Royal — Kate Middleton's Style Evolution

On Our Radar: Victoria's Secret New BioFit Uplift Bra

On Our Radar: Victoria's Secret New BioFit Uplift Bra

Spring has just about sprung, and right along with it comes another kind of uplift . . . that of the new Victoria’s Secret bra.

The Victoria’s Secret BioFit Uplift ($45-48) focuses on providing uplift based on individual cup size, so as the cup size increases, the padding decreases. The idea is to make everything feel like it's custom made, and to look as natural as possible. The new bra is available in a variety of sassy colors, from whisper pink to daring orange, and in sizes ranging from A-DD.

Even better, if you happen to be at the Victoria’s Secret store at The Grove in Los Angeles tonight, March 4, from 6-8 pm, Karolina Kurkova and Adriana Lima will be there, too!

Join The Conversation
kaoh kaoh 9 years
Thanks, ok.maebe, for your response. After 35 years of buying literally hundreds of underwire, D to DD bras of all different brands, I am extremely conscientious about fit; I've had to be since full-figured bras are usually more expensive! Accordingly, I tried several different sizes of the bio-fit bra before I chose the 38 DD because I know from experience that you can't just buy your "usual" size and assume that it will be right. Again, however, while some bras/brands give more (or different) support than others, I have NEVER had the problem of a bra fitting in the dressing room and for a few hours of wear and then sliding down the torso so that the breasts aren't supported. I applaud VS for trying to offer the bio-fit in a wide range of sizes but I don't think they tested the fit of the larger end of the spectrum as extensively as they should have.
okmaebe okmaebe 9 years
If your underwire is slipping down in the front, there's a possibility you're wearing your band too big. If lilyette works for you then go for it! Not every bra is right for every girl. But your straps should be giving you only minimal support. The real support comes from the band. Also, if you have a shorter torso, look for fully adjustable strap bras. For everybody else, check your shoulders to see if you wear your straps too tight. If you've got a little indentation, chances are you're wearing them too tight. Time for a fitting! *grin* I'm still loving my biofit, angels air push-up, and very sexy low-cut push-up bras!
kaoh kaoh 9 years
Victoria's Secret Bio-fit bra is the WORST bra I have ever worn. I was excited that they made it in large sizes (I'm a 38DD) and when I tried it on in the store, it seemed great. But the bra has a serious design flaw: the strap can only be adjusted about four inches instead of all the way up to the shoulder if necessary. As a result, if you wear this bra for more than a few hours, the underwire slips down 1/2 inch or more. It's REALLY uncomfortable -- I've NEVER had a bra fit so badly. When I tried to take it back, the sales clerk refused to take it back because it had been worn, even though I explained that the design flaw didn't reveal itself until the bra had been worn. Now I'm going to have to pay a seamstress to shorten the straps on this already expensive bra and hope that solves the problem. I am going back to Lilyette -- I've NEVER had a problem with tyhem.
Jude-C Jude-C 9 years
Oh, Lord. I made the mistake of putting a VS bra in the washing machine once. *cringe* I don't want any padding, but I do need something there to, ahem, keep the nipples in check, so I suppose a little bit of buffer between the boobage and the shirt is necessary :oops:
lulupitty99 lulupitty99 9 years
This bra really is fabulous. Ok.maebe put it very well. The majority of american women want a bra that makes you look like a better you. This bra does that. It really takes into account what you already have and works with it. The ultimate result is a natural uplift... a great shape.. a seamless bra all around for all cup sizes. The wings on the back are great. You do not get any " back fat" as long as you are wearing the right size. Chances have it, if you are getting gapping, pulling, denting.. youre in the wrong size bra.... and there is nothing wrong with just finding a bra that fits and forgetting the size. A lot of women would rather blame the problem on the bra then on the fact that they are wearing the wrong size all together. This bra really makes perfect sense. Why give each cup size the same level of padding when its not the padding that matters.... its the final outcome/look that you are going for. Honestly ladies, give a try. Be open minded... the associates at VS are there to help you. Let them fit you for a bra. They aren't there to pressure you into buying anything but to help you find your perfect bra!
okmaebe okmaebe 9 years
The idea behind biofit is not to make us all have the same size chest, but to meet individual needs. True, there are those among us who have A's and love our sleekness, and those of us who have DD's and can't wait to flaunt and plunge. But the majority of customers like the result. I like my new biofit pretty well, and I'm excited about it, because unlike most of Victoria's Secret bras (except perhaps the BBV lined demi), if you get in the right size, it WILL fit you perfectly, with no gaps, no hangover, no matter how you carry your tissue. From the first few days of the launch, I feel comfortable saying that the biofit is top quality construction, and meets the needs of 90% of women in the size range it comes in. It's the best VS bra I've seen come out in a year. I'm still hooked on my favorite, the Angels Air, but the biofit is in my top three of all time now. Ladies, if you plan on trying it on, be flexible, and grab your normal size and one cup size up. Don't be afraid to try Lane Bryant for their fantastic cacique line if VS doesn't accommodate your size needs. And please, one more reminder: don't put it in your washing machine. ok.maebe
kimmebug kimmebug 9 years
So.. I tried this bra on yesterday and I think it's probably the worst bra I've ever put on! It must be my body type but it cinched in all the wrong places and squished my breasts to almost nothing! The lady there "measured" me but I think it's bologne. I'm going to stick to my Very Sexy! (and NOT the low-cut, that one doesn't fit right, either!)
aimeeb aimeeb 9 years
I've never had luck with their bras...
girlfriday girlfriday 9 years
Geeksugar, I totally thought the same thing. Basically, they are adding or reducing padding based on our cup size so that we all end up with relatively the same size. And this size is supposed to be the ideal of beauty or something? I don't know. And I think the ad is stupid - it's not going to feel like it was made for you just because it has less or more padding then their other bras do. Silly.
megnmac megnmac 9 years
I don't get it. So is my bra going to be sheer? Like GlowingMoon, I like some privacy as to how cold the room is... it somehow seems unprofessional. I don't get the plan here - why not just sell a padded bra in all sizes and a not so padded bra in all the sizes? I rely on the body and the sexy vs bras - I may be big but I still want the uplift, and sometimes the padding helps in structuring that!
starbright14 starbright14 9 years
OMG I'm so excitd for this bra... they are FINALLY selling a 32D bra - they're so hard to find. I hope it has some good nipple coverage, or else that will totally piss me off. Anyways... can't wait to try it out when I take a day off to shop... tomrorow. Yay!
Tech Tech 9 years
Wait, so it increases and decreases based on cup size...? Does that mean, in the end, we all end up with the same-sized chest?!
HipMom HipMom 9 years
I'm glad they are modyfing the padding based on cup size! But I wonder if the D and DD also have that demi-like cut... if so, I won't get any, I need a full-coverage one!
GlowingMoon GlowingMoon 9 years
Interesting. I'm going to take a look. It looks like a seamless bra, which I like. I'm a full C-cup, too. However, I do like some light padding (for, ahem, nipple coverage. I don't want people to know when I'm cold).
Beauty Beauty 9 years
I was excited to see A cups, but then I looked — and they just add more padding for us! Sigh. All I want is an unpadded bra. Why so hard to find?
Jude-C Jude-C 9 years
Oh good! I hate finding pretty bras, and then realizing they're unnecessarily padded--I'm already a C cup, I don't want any more padding, thanks!
bellaressa bellaressa 9 years
So, glad it comes in DD-I think I will go in just to be sure about the support and lift before I purchase. The price is cheap. I am usually at $ 50 for one bra unless I shop sales. I am very particular about bras and the fit.
ikimashokie ikimashokie 9 years
Of course it stops at DD. By the time I find a stupid bra, my breasts are going to past my knees. I'll be like the woman in Nutty Professor... Ugh.
Who Has Adriana Lima Dated?
How to Dress Cozy and Stylish in Fall
Victoria's Secret Models' Street Style
Adriana Lima's Sexiest Victoria's Secret Moments
From Our Partners
Latest Fashion
All the Latest From Ryan Reynolds