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On Our Radar: The Virtual Trunk Show

If you've never been able to attend a trunk show in person, don't fret, one may yet be on your horizon! Big-name retailers are starting to experiment with holding trunk shows online. In fact, just wrapped up a two week long virtual Dior trunk show, held a Ralph Lauren trunk show in June, and Net-a-Porter offered up RM by Roland Mouret online last month.

Although these online shows typically have less selection than their in-store counterparts, since they only offer items the retailer will stock rather than the designer's entire collection, they are also more inclusive: you only need to be on the mailing list to be invited! So get yourself on those mailing lists and you're set: who knows what label you'll get to preview and pre-order next!

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Fashion Fashion 10 years
On all three of the website homepages,,, and, they have areas on the bottom right side where it says something like "Sign Up for Fashion Updates." You enter your email address in the space next to that, and then click the "Go" button. Hope that helps! xo
la-vita-bella la-vita-bella 10 years
how do you get on one of those mailing lists?
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