Whitney Port is becoming the third The Hills star to launch a clothing line, following after The Lauren Conrad Collection and Heidi Montag's Heidiwood.

Whitney's focus is on her new contemporary line Eve & A, which will launch with 17 pieces of party-worthy dresses, tops, and jackets in the Fall. She is designing the clothing with the help of co-creative director Adrienne Baravetto, and is backed by her father Jeff Port, who owns an apparel company. I think this collection promises to be the most successful out of the three.