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A.P.C Spring 08 Ad Campagin

Trend Report: Leopard for Summer

As the tension between the scarcity and demand for animal skin mounts, animal prints are riding on the coattails of the debate. Leopard prints are becoming increasingly more popular and from Spring 08 to Fall 08 and we think it's actually one print that feels fresh, particularly for summer. We like a woman who doesn't associate summertime with baby doll dresses and bohemian prints. We like a woman who, even in ninety degree weather, can pull off a leopard print cardigan, bowler hat, and crisp pair of jean shorts. A.P.C.'s Spring 08 collection definitely has this flavor, and the model they've used for the ad campaign is a perfect fit. Thick eyebrows, little makeup, and an unsmiling 'even though I'm at the beach, doesn't mean I'm going to wear a sarong' attitude, make us feel like Spring 08 will actually bring a different aesthetic than the countless nautical/bohemian/aviators and a bathing suit-summers of year's passed.

Network partner Pink Rock Candy on Leopard prints
Network partner She Finds on Oscar de la Renta and animal prints.
Network partner Shoewawa on leopard print pumps at a decent price.
And...check out our original Coutorture editorials!

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