>> POP magazine's official relaunch with Dasha Zhukova at the helm doesn't happen until September, but they just launched a new website, ThePOP.com, that offers a few clues about what's to come. Last time we checked, the new team was planning on keeping the logo the same, but up on the site's holding page is a new rendition by former i-D art director Scott King.
Also posted is a "manifesto" for the magazine, which details that the new website "will provide a fascinating insight into the creation of each issue but, more importantly, it will reflect the POP team's creative outlook and ongoing projects. . . . [It] will be both an online content platform for the magazine, as well as a mixed media carrier and blogging network for POP’s chosen contributors, guests and partners."
This is already a change for the magazine — the last era, under Katie Grand, had very little online presence. The manifesto lists that the website will be launched in early Summer, and POP's editorial director Ashley Heath confirmed by email that it "will be far more fully fleshed out in the next few weeks" — in the meantime, they're taking emails for newsletter updates.
As for the logo . . . »
As for the logo revamp on the site's front page, it sounds like they're experimenting with letting artists do their own interpretations, T magazine-style. Heath explained via email:
We're doing a number of things with the logo. The collaboration with Scott King is the first one that I've really liked so we stuck it straight up on ThePOP.com. It does actually stick to the outline template of the logo we registered as a trademark back in 2000. It's the same logo, just an interesting interpretation.
Scott [King], like me, is a bit of a Richard Hamilton nut. The whole concept here was to combine some chrome a la 'Toaster' with a pastiche sea landscape a la 'Sunrise.' It's also, of course, a 'Tubular Bells' tribute. Scott went to this legendary motorbike and dragster airbrush guy for the chrome painting. There will be more Scott King collaborations coming soon, including getting this chrome logo now made as a three-dimensional real tubular bell . . .