Skip Nav
Spring Fashion
Your Ultimate Guide to Spring's Biggest Denim Trends
Victoria Beckham
This Sneak Peek of Victoria Beckham's Target Collab Will Have You Screaming "Just Take My Credit Card!"
Celebrity Style
This New Supermodel Will Be as Big as Gigi Hadid Before You Know It

PPR Changes Name to Kering

PPR Made an Epic Video to Announce Its Name Change

In just a few months' time, the French luxury conglomerate now known as PPR plans to change its name to Kering. The switch is meant to reflect a major shift in the way the business operates, and in how it wants to be perceived.

Since it began selling off its retail assets, like the French department store chain Printemps, in 2006, PPR has drilled its focus down to the luxury and sportswear brands it owns. The most noticeable thing about the new name, which was announced at a press conference on Friday, is that it sounds like the word "caring" — and that's not a coincidence. In a statement, the company said the name is meant to express "our company culture of taking care of our brands, people, stakeholders, and the environment."

It also comes with a logo, a stylized owl with a heart-shaped face, that's meant to telegraph wisdom and nurturing. A new slogan, "Empowering Imagination," helps to extend that sentiment. After all, the company's brands — like Stella McCartney, Saint Laurent, and Alexander McQueen — have grown because of investment, monetary and otherwise, from the executives at PPR.


And in the video, which shows a dramatic visual journey from the designer's studio to the runway and then to the soccer pitch, a strong male echoes the new theme once more. "Imagination needs wings," he says. "Imagination needs caring to become a reality."

Watch ideas take flight in the video above.

Around The Web
Join The Conversation
Christopher Kane at PPR Rumors
Will Nicolas Ghesquiere Start His Own Label?
Brioni Terminates Womenswear, Alessandro Dell'Acqua
Si Newhouse on Ousting Anna Wintour From Vogue — "Never. I Hope She's Here 10 Years From Now"
Armani Denies Plans to Hire Stefano Pilati; PPR CEO Francois-Henri Pinault Praises the Designer
Announcement of Hedi Slimane Replacing Stefano Pilati as Yves Saint Laurent Designer Rumored for Fall 2011 Paris Fashion Week
The Tom Ford Influence—Alberta Ferretti Employs Real Women as Models for Pitti Show; Erin Wasson Has a New Design Collaboration

POPSUGAR, the #1 independent media and technology company for women. Where more than 75 million women go for original, inspirational content that feeds their passions and interests.

From Our Partners
Latest Fashion
All the Latest From Ryan Reynolds