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Photo of Fendi Spring 2010 Ad Campaign Featuring Anja Rubik 2010-01-07 07:50:22

Fab Ad: Fendi, Spring '10

For Fendi's Spring '10 campaign, Karl Lagerfeld showed off his softer side in a shoot featuring Anja Rubik. Wearing a flirty silk minidress, Anja strikes an alluring pose while holding one of Fendi's sumptuous leather totes. The diaphanous theme continues with soft lighting and a beautiful woodsy background. I like how the ethereal quality is a very artistic approach compared to the bold campaigns we're used to seeing. Great display of imagery and imagination. Do you agree?


Join The Conversation
leeluvfashion leeluvfashion 7 years
Stunning. One of my favorite campaigns of the Spring '10 season (along with Elson for St. John, Kloss for Hermes and another I cannot seem to recall...) And the pieces also have me swooning.
cordata cordata 7 years
The picture is pretty but the models legs look ridiculously thin
lizlee89 lizlee89 7 years
it's pretty and I agree that the softnesss is refreshing and beautiful but it's not crazily original. the bag is okay; nothing to write home about; but the dress is fabulous and Anya is wonderful...
Nellllll Nellllll 7 years
The dress is really beautiful! :love:
elizabethsosewn elizabethsosewn 7 years
the bag looks like it's been photoshopped into the picture. The lighting on it is so strange and i don't think it goes with the setting or femininity of the dress and pose.
shaima shaima 7 years
i like the minidress, not the bag
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