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Photos of 2010 Spring Derek Lam Ad Campaign 2009-11-24 16:00:08

Fab Ad: Derek Lam, Spring '10

Derek Lam likes to keep his friends close and his models closer. After seeing Ginta Lapina on his arm at the CFDA/Vogue Fashion Fund Awards last week, we found the model posing in Lam's new Spring campaign. "We went back to the beach, but it’s a dreamy world of cream-colored sand, highlighted by pops of color from vibrant clothing and accessories," said Creative Director Doug Lloyd.

The ad, shot by Solve Sundsbo at Pier 59 Studio in New York, showcases Ginta looking quirky cute in Lam's polka-dot confections. I love the punchy accessories, and Ginta's updo and red lips are a fun contrast to the beachy backdrop. Side note, what's up with the luring ominous shadow?

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Join The Conversation
lizlee89 lizlee89 7 years
I actually really like the ad; the clothing is fabulous and the idea of it is interesting; I just agree that Ginta's face is kind of creepy...
locapoca locapoca 7 years
No glam ! only horror !! .. I'm talking about the model ofcourse
paperdahl paperdahl 7 years
I love Derek Lam's clothing but I don't love the styling in this ad.
Nellllll Nellllll 7 years
Nice ad ;) I :heart: polka dots!
jenni5 jenni5 7 years
The model is a little creepy looking to me
superninja superninja 7 years
Love the mix of polka dots, but certainly not an "amazing" ad.
AdriNicTrax AdriNicTrax 7 years
His Spring Collections was one of my favorites..I would love the whole collection to be in my closet.
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