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Pictures of Lacoste's New Ad

Lacoste Revamps Its Look With the "Unconventional Chic"

In an effort to revamp its image, Lacoste is launching a new 2011 ad campaign featuring Liya Kebede and Anja Rubik, among others, topping their eveningwear with the label's iconic polo. As Lacoste's Chief Executive Officer Christophe Chenut explained, the new ads are part of the company's attempt to embody the brand's statement: "We're showing that you can be chic in a different way, not just when you are dressed up for a party or for the office." Sure, they've got some hot models working the look, but I want to know, does this "different" kind of chic speak to you?

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