Lanvin's been keeping busy this Summer. In addition to debuting its new boutique in St. Tropez, the brand is also working on a new interactive website. While we anxiously wait for the latter, let's feast on its fresh Fall '10 ad shot by Steven Meisel. In his own magical way, Alber Elbaz created hardcore elegance with Magdalena Frackowiak, Anja Rubik, and Mariacarla Boscono wearing a mix of shiny lamé, icy gray, and embellished black. The slick silver box backdrop is a good contrast against Alber's textured masterpieces, and we love the tough accessories. Dramatic makeup — via dark raccoon eyes and punchy pink lips — furthers the brand's hard-hitting vibe. We love it, do you?