Sneak Peek! Suno, Fall '10
We can't help but join in on the Suno love fest. After all, before Kate Bosworth was spotted donning Suno's tie-dyed dress at Coachella, we were already smitten with designer Max Osterweis's amazing prints and effortless cuts. For Fall, the collection calls upon a variety of inspiring notions ranging from 1960s interiors to East African textiles. We're completely excited about the endless array of punchy patterns which will undoubtedly shed light to our per usual darker Winter palette. Even more interesting, Osterweis and design partner Erin Beatty produce the majority of their collection in Kenya in hopes of improving the social and economic conditions in the struggling country. "When I started this I felt like — this may sound kind of big — but I felt like I wanted to create a new paradigm for what luxury goods should be by going back to an older model. It’s not enough for things to be beautiful, but the process has to be beautiful and the intent has to be beautiful," said Osterweis. We'll buy that.