Skip Nav
Spring Fashion
Your Ultimate Guide to Spring's Biggest Denim Trends
Selena Gomez
Selena Gomez Isn't the First to Give Travel Sweatpants a High-Fashion Makeover
Victoria Beckham
This Sneak Peek of Victoria Beckham's Target Collab Will Have You Screaming "Just Take My Credit Card!"

Pierre Berge Supports Saint Laurent Name Change

YSL Cofounder Pierre Bergé Supports Brand Name Change, Is Glad Pilati Left


br>
Pierre Bergé, cofounder of Yves Saint Laurent, said he supports Hedi Slimane changing the name of the brand to Saint Laurent Paris.

The move, which the house announced yesterday, is designed to bring the house back to its roots as a pioneer of ready-to-wear, and that makes Bergé "very happy."

"Anything that makes the house more Saint Laurent is welcome," he said. "I am happy that Stefano Pilati is gone, just as I was happy when Tom Ford left."

ADVERTISEMENT

Slimane will preserve the house's iconic YSL logo for institutional purposes but will employ the graphic elements and fonts Saint Laurent used when he launched his ready-to-wear line Saint Laurent Rive Gauche in 1966. Slimane will also design his collections in Los Angeles instead of in Paris — and Bergé doesn't have a problem with that either.

"The creative studio is in a designer's head, it resides within the person," he said. "Hedi lives in Los Angeles. He should be left to do fashion in a city he likes."

Photo: Pierre Bergé attends the investiture of French President Francois Hollande.

Around The Web
Join The Conversation
Pierre Berge on New YSL Designer Hedi Slimane
Are the Current Pressures of the Fashion Industry Causing Designers to Crash? Karl Lagerfeld, Marc Jacobs, and More Speak
Stefano Pilati Is a Glee Fan, Has "A Nice Tension" with Yves Saint Laurent's CEO
Yves Saint Laurent Documentary L'Amour Fou, With Rare Footage, to Be Released Next Year
Post
Loic Prigent's Habillees Videos Capture Anna Wintour Implying that Carine Roitfeld Should Better Support Young French Designers
Tom Ford: Yves Saint Laurent and Pierre Berge "Made My Life Such Misery"

POPSUGAR, the #1 independent media and technology company for women. Where more than 75 million women go for original, inspirational content that feeds their passions and interests.

From Our Partners
Latest Fashion
All the Latest From Ryan Reynolds