Skip Nav
Street Style
Revamp Your Look For 2018 — With the Wardrobe You Already Have
Best of 2018
This Jewelry Trend Is Taking Over in 2018
Winter Fashion
Street Style Stars Know This Color Will Always Get Them Noticed

Plus-Size Apparel Category Receives Little Attention

Fab Body Guide: The Body Image Battle

As models get skinnier, the average American gets larger. According to statistics, 62 percent of females in the US are overweight, so one would think that there would be a huge market for plus-size apparel. However, retailers are hesitant to cater to these customers because of the stigma it still carries. The battle between real-life beauty and ego has marketers in a tricky situation. “When a woman sees herself in the mirror, despite her size, she still thinks Angelina Jolie, not Jennifer Hudson,” said retail consultant Emanuel Weintraub.

It's time to embrace real beauty and give Americans what they want: cute clothes that fit. Plus-size model Emme says it best: "When are retailers and manufacturers going to snap out of being narrow-minded and unable to see the enormous opportunity right under their noses? If they give a customer what she needs, wants and desires, she will be loyal for life.” I second that notion.


Tess Holliday Eloquii Noir Collection Campaign
Best Brands For Plus-Size Jeans
Simply Be Curve Catwalk September 2017
Body Positive Graphic T-Shirts
Best Winter Coats For All Body Types
Plus Size Workout Clothes
Torrid Nightmare Before Christmas Collection
Prabal Gurung Lane Bryant Collection Fall 2017
Affordable Plus Size Sweaters
Lane Bryant Fall 2017
From Our Partners
Latest Fashion
All the Latest From Ryan Reynolds