Prabal Gurung's efforts toward diversity and inclusivity have only just begun. The designer first sent activist t-shirts down the runway [1] at Fashion Week then dropped major news that he was launching a Spring '17 collection with Lane Bryant. The retailer is known for its body-diversity campaigns with ads like #ImNoAngel [2], and it was precisely that tagline, which Gurung saw on a billboard [3] while riding in a cab, that sparked his partnership with the brand.
"At that moment, I knew it made sense to have the conversation with Lane Bryant," he said. "Fashion gave me a platform to talk about these things — how was I going to use it?"
Gurung tapped Ashley Graham as the face for the campaign and designed a mix of tops, dresses, and jumpsuits in sizes 10 to 28. Prices range from $38 to $398. The fun, pretty pieces knock down any assumptions that it's hard to dress curvier women. "We designed for the same women we always design for," Gurung said.
The collection is available in select stores and online today [4]. Shop some of the items ahead before it's too late!
Black & White Floral Blouse [6] ($88)
Wide-Leg Jumpsuit [7] ($138)
Striped Wrap Dress [8] ($138)
Zip-Front Sheath Dress [9] ($138)
Colorblock Fit & Flare Dress [10] ($138)
Cold Shoulder Sweater [11] ($98)
Floral Blouse [12] ($88)
Pieced Leggings [13] ($88)
Striped Fit-and-Flare Dress [14] ($128)