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Prada Fall 2012 Video Lookbook

Prada Creates Trippy, Digital Dystopia in Latest Film

For the newest installment of its Real Fantasies video lookbook series, Prada casts its Fall 2012 collection in the neon glow of a distant future that takes its design cues from the past. Models — cast as "genetically perfected clones" — stalk around environments created by layering images and videos on top of each other, while ominous music plays in the background. One male model is seen wringing his hands while sitting on top of the world; later on, a woman pulls a wad of cash out of her purse and hands it to another woman in front of an ornate staircase. It's strange, yes, and thought-provoking, too.

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