I already told you about the stunning Robyn Rhodes jewelry being sold to benefit breast cancer awareness. Now, the designer t-shirt label Primp (beloved by Paris Hilton and Jessica Simpson) has created a line of comfy tops for the cause, complete with a pink-ribbon print and rhinestone detailing. Better yet, Primp and Shopbop (the tees' exclusive retailer) are donating a whopping 50 percent of the proceeds to the Y-ME National Breast Cancer Organization.
The shirts went on sale today and are available throughout October, which is National Breast Cancer Awareness Month. You can buy them here; the short-sleeved tshirt sells for $68 and the long-sleeved thermal costs $75.