Princess Eugenie and her sister Princess Beatrice made their second trip to Royal Ascot on Thursday [1], for the event's annual "Ladies' Day." Traditionally, this is the day when female guests pull out all the stops when it comes to their outfits, with a specific focus on millinery. Of course, Eugenie is no stranger to a statement hat [2]. This time around, she turned to Edinburgh-based Sally-Ann Provan, wearing the designer's Naeva boater hat, which was perfectly matched to her floral Erdem dress. The black and white design featured a floating brim that stood out from the rest of the hat, draped in white flowers to match those on her dress.
The dress itself was a knee-length floral design with a high ruffled neck and long sleeves, a silhouette the princess is very familiar with [3]. This particular dress is currently on sale (though it'll still set you back over $1,000). The hemline was quite risky for Royal Ascot, when most royals opt to keep their dresses below the knee. However, Eugenie's got a bit of a history with Erdem's pretty knee-length floral dresses, and she clearly knows they work for her: she wore one in her engagement photos [4], after all! Keep reading to take a closer look at her Ladies' Day outfit, then shop the look for yourself.
Eugenie wore a floral dress with a high, ruffled neck by Erdem.
She teamed the dress with a black and white boater with a floating brim by Sally-Ann Provan.
Eugenie's hat sat low at the front, and high at the back.
The hat featured a floating brim that allowed her hair to peek through.
Sally-Ann Provan Naeva Boater Hat
Eugenie's hat is available to order from the designer.
Sally-Ann Provan Naeva Boater Hat [6] (£650, approximately $870)
Erdem Bernette Floral-Print Silk Crepe de Chine Dress
You can shop Eugenie's exact dress right now.
Erdem Bernette Floral-Print Silk Crepe de Chine Dress [7] ($1,024, originally $1,707)
ACEVOG Women's Casual Long Sleeve Floral Print Button up Flowy Party Maxi Dress
Shop similar dresses.
ACEVOG Women's Casual Long Sleeve Floral Print Button up Flowy Party Maxi Dress [8] ($15 to $30)
Lela Rose Seamed Lace A-Line Dress
Lela Rose Seamed Lace A-Line Dress [9] ($478, originally $1,595)
Zara Embroidered Lace Dress
Zara Embroidered Lace Dress [10] ($50, originally $70)
Ted Baker Harmony Ruffle High Neck Dress
Ted Baker Harmony Ruffle High Neck Dress [11] ($195, originally $279)
Tory Burch Floral Print Dress
Tory Burch Floral Print Dress [12] ($706)
Vince Camuto Floral Ruffle Neck Blouson Midi Dress
Vince Camuto Floral Ruffle Neck Blouson Midi Dress [13] ($168)
Marni High Neck Floral-Print Midi Dress
Marni High Neck Floral-Print Midi Dress [14] ($720, originally $1,440)