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Pringle of Scotland Re-Joins London Fashion Week, Efforts to Bring More Back Continue

>> Matthew Williamson and Burberry are both returning to London Fashion Week for its 25th anniversary during the Spring 2010 season, and now Pringle of Scotland is, too.  It's all part of the plan that Harold Tillman, chairman of the British Fashion Council, has actuated to create more buzz around London's Fashion Week, and he's not planning on stopping with just those three: “There are talks going on with other big names who we’re confident will come back. I want us to be the number-one destination for international press and buyers.”

Does that mean we could see Alexander McQueen, Stella McCartney, or Gareth Pugh back in London — or maybe all three?  The hopes are that all the returners will bring the international press — including Anna Wintour, who usually sits out LFW — back to London with them.  And the efforts might be working: Matthew Williamson's spokeswoman hinted that the designer is considering staying in London after September: “I think that the way the British Fashion Council is reworking LFW will see lots of people coming back. London has been pigeonholed as being about new, young designers and people don’t attend because they wait to see how these designers will develop. The return of some established brands will change that perception.”

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