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Proenza Schouler To Launch Costume Jewelry

>> Proenza Schouler is currently looking into launching fragrance, but it sounds like they're entering another category first: costume jewelry. Jack McCollough and Lazaro Hernandez apparently hope to launch the line — which is still in a prototype stage — during the upcoming pre-collection season. The idea, they said, is to make it a seasonless, classic line that will be reprised every season in different colors and materials. “It’s nice when you've put so much time into developing a product for it to have a life. So much stuff that we put out there, three months later, it’s gone,” said McCollough. [WWD]

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