>> Proenza Schouler spent yesterday in Florence debuting their Cruise 2010 collection with the help of three artists: Kalup Linzy, whose video with Liya Kebede and Chloe Sevigny we saw yesterday — he also photographed himself, Liya, and Chloe in Renaissance-style pictures that were on display, one with Liya as Mona Lisa; Haim Steinbach, who creates spatial collages using found objects, was asked to focus on the resort accessories and placed them on a span of white carpet in the Medici villa courtyard along with a bed frame, dog toys, and plastic onions; and performance artist Kembra Pfahler, who with 20 local Italian women donned Proenza Schouler bodysuits, body paint, and sang with her glam rock band The Voluptuous Horror of Karen Black.
“For Pitti W, we knew wanted an old-school, iconic artist like Haim, someone very contemporary like Kalup, and with Kembra we had so much in common,” Lazaro Hernandez told Vogue. “She connected with this idea of surf culture, as she is from Malibu, which is where we found a lot of inspiration for the collection.”
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A number of editors in attendance noted that the clothes weren't more on display, including T's Stefano Tonchi and Suzy Menkes, who wrote: "Where were the rest of the clothes — the resort collection projected as a video on the palazzo walls? Were the duo too cool to show mere fashion? Or did the accessories display suggest that, like so many brands, fashion is going to play second fiddle?"
Hernandez told WWD that they are considering replicating the exhibition in New York in July, and as for their first experience showing abroad: "We’d definitely be open to showing one day in Paris. There’s a different exposure you get over here. At the same time we identify strongly with America; it’s our home. So for now we’re going to be staying there.”