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Proenza Schouler Spring 2013 Campaign Video

Proenza Schouler Celebrates New Site With Tech-Tastic Campaign Video

The Proenza Schouler boys may design their line from a farm house in upstate New York, but they're no Luddites. Their Spring 2013 collection, for example, was inspired by the constant barrage of imagery in the digital age, and who could forget last season's trippy, video-game-tinged Desert Tide flick?

Now the duo has unveiled two more tech-tastic endeavors: a freshly revamped, interactive website and a hot-off-the-presses campaign video featuring the multimedia stylings of digital artist Eddie the Wheel. Directed by David Sims with a soundtrack by Grass Giraffes, the video stars models Julia Nobis and Irina Nikolaeva — and lots of far-out cyber collage. Feast your eyes on it right here.

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