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Rachel Bilson Stars In Edie Rose For DKNY Campaign

Fab Flash: Rachel Bilson, Star in Her Own Campaign

Judgement time is around the corner and Rachel Bilson's pulling out all the stops to make her first venture as a celebrity designer a success. The Edie Rose for DKNY Jeans campaign will feature the star in her own designs.

"Our customer has a real emotional connection with Rachel, and she's always on the best-dressed lists, so it seemed like such a win-win for us. Rachel has real personal style and she is very involved in every step. You can really see that in the collection" said president of DKNY Jeans, Kevin Monogue.

To read all about it,

The photo shoot, which was shot in New York by Mikael Jansson, features Bilson and models Fabienne Vanderhaeghen, Regina Feoktistova, and Giedre Dukaskaite against a edgy NYC backdrop. "She was really hands-on with the entire process. She, with the help of stylist Tabitha Simmons, made the clothes come to life in such a youthful, authentic way, which is so true to Rachel's own personal style — always youthful, but appropriate" said the creative director of the shoot, Trey Laird.

The ad campaign will run in the September and October issues of Teen Vogue and Cosmogirl magazines to coincide with the launch of Edie Rose for DKNY Jeans line in September. Look forward to a trendy sportswear collection consisting of tops, sweaters, jackets, tees, dresses, and jeans to be sold at department stores including Macy's and Dillard's.

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Join The Conversation
em1282 em1282 9 years
Haha, man, some of y'all are harsh! But I'm biased because I love her. I'll be interested in checking out the line when it comes out.
emalove emalove 9 years
God, I love her...I'm so excited for her line.
iheartstyle iheartstyle 9 years
kwl she looks nice
yepitssandra yepitssandra 9 years
love rachel bilson, i hope her line comes out wonderful!
prepster prepster 9 years
Of course, when your supposed-to-be acting career is getting nowhere, do some clichéd & stupid clothing line!
BeatBoxANNI BeatBoxANNI 9 years
Meh.
totygoliguez totygoliguez 9 years
I'm exited about this I love RB's style, I would definitely wear something of her collection. Is the only celebrity line that I would consider wearing
hanako66 hanako66 9 years
very excited for this...I love her style, so I'm hoping I'll feel the same way about her designs
luminousfae luminousfae 9 years
aw, I luv rachel and her style. Gotta see the collection to see if its worth trying out.
fsofield fsofield 9 years
:zzz:
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