Raf Simons says the focus of his first collection for Christian Dior was to "change the psychology of people who are interested in couture."
Simons may have accomplished that goal: the reviews of the show have been universally positive, and many noted that Simons's work might cause a shift in the way couture is viewed. Cathy Horyn said Simons "gets the most and the best out of couture," while Tim Blanks observed that the designer "can't help himself; he will bring a heart-on-his-sleeve human dimension to this remote and rarefied world."
As Simons later explained to Blanks, he's doing that by re-imagining the possibilities and limits of the couture customer.
"I want to make it more dynamic, appeal to a person who has a different energy," he said. "A younger person, in mind, not necessarily in age. And I think couture is very much about curating something unique for women. Fashion is so mass-produced now; I hope there will come a refocus on how people see couture. And I would also hope for a new focus on the craft. . . . It's mind-blowing when you start investigating what is done here. But I want to approach it with a new energy. I'm interested to see how people will pick up on it."