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Rei Kawakubo Interview in WWD

Rei Kawakubo Blames the Media For "Uninteresting" Fashion


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"The more people that are afraid when they see new creation, the happier I am," says Rei Kawakubo in a rare new Q&A. Perhaps that's why the reclusive designer, who never makes public appearances and speaks to the press infrequently, isn't afraid to pass judgment on popular fashion.

"I think the media has some responsibility to bear for people becoming more conservative," Kawakubo told WWD. "Many parts of the media have created the situation where uninteresting fashion can thrive."

The rest of the interview is similarly blunt. Read on for more of Kawakubo's deep-cutting pronouncements.

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On the inspiration for her Spring 2013 and Fall 2012 collections: "I can honestly never remember clearly what I was thinking about at the time. I was only trying to make something completely new. There is never more meaning than that. I was not thinking about the age of Internet when I was making the Fall-Winter 2012 collection."

On whether business is more important in fashion than creativity: "Yes, it's true . . . And it's weakening the power of creation. This is the worst of situations."

On her design ethos: "My intention is not to make clothes. My head would be too restricted if I only thought about making clothes."

On selling garments vs. making a statement: "Every day I think about the selling, but when doing a collection, all I want is for people to feel the power."

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