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Resort Collections Continue to Attract Attention, But Thrive on Anonymity

>> Resort season is well under way — Calvin Klein and Diane von Furstenberg are among the brands showing today alone.  Every year, designers reiterate how crucial the resort season can be, and every year, there's more media attention placed on collections that pop up at this time.  But all that increasing media coverage could endanger precisely why resort does so well — the collections typically have an element of anonymity, as Vogue's Mark Holgate explains:

The clothes tend to be shown in a small, discreet way, so they’re not overexposed; the look tends to trans-seasonal in the fabric and color choices; and, typically, what’s shown is on sale for longer than those collections presented during Fashion Week. In short: They’re the kind of pieces that you’ll tend to wear and wear and wear because they manage to be both directional and somewhat anonymous.

Cathy Horyn made note this morning of the increase in attention, when she overheard one editor comment at Calvin Klein: “Oh, I thought this was going to be a small presentation."

Oscar de la Renta adds his two cents » Meanwhile, Oscar de la Renta is more concerned with the semantics of the season:

Today's fashion is really about buy now and wear now. And I've always thought that the name of the resort collection should be changed, because in today's market, women buy things that they want to immediately wear. It's really about continuity — you want to to have things that accessible and desirable all year round. So this is not just about resort; it's about a woman who wants to buy a dress in November and wear it to an event right away.
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