Beauty copy can be a tangle of clichés as writers struggle to find fresh descriptions for minute changes. We almost wish the copy editors would give in and admit it! So when the ne plus ultra of beauty clichés, the cherry, came out in force this Fall the overbearing metaphor seemed almost charming. Its as if everyone agreed to say, eh, why force it? Everyone loves a deep cherry red lip so let's not struggle to call it anything but. Its the beauty copy equivalent of calling a spade a spade. And that refreshing honesty about the limits of descriptors somehow makes us that much covetous. Why strive to over market when we all know that we love it we suppose.
And clearly our community feels the same way as MAC's Cult of Cherries and Laura Mercier's Cherries Noir are getting rave reviews. Beauty 411 loves Cherries Noir for what we might call a sister cliché 40s Hollywood glamor. 15 Minute Beauty Fanatic goes right for the kisser with MAC's Cult of Cherry with a cherry lips entry. Temptalia too goes for cherryliscious lips. Makeup and Beauty Blog continues the trend Mercier's Cherries Noir cherry lips. And because it can't just be about the biggies, So Loverly found a Silken Naturals Cherry Crush lipgloss.