Hedi Slimane Takes Saint Laurent Downtown With New SoHo Store
Hedi Slimane rocked the fashion world with his Fall 2013 grunge collection, and he's not done making waves in his role as creative director of Saint Laurent. The designer has turned his exquisite eye towards rethinking the brand's boutiques. Following Paris and Shanghai, the new NYC flagship, located in SoHo, offers a first in-store shot of key Pre-Fall items.
The store itself is a master work of geometry with custom-designed jewelry cases, matte-finish Italian marble shelves, and even vintage 20th-century pieces handpicked by Slimane dotted throughout. The mirrored dressing room opens up to the iconic skylights that define the neighborhood's architecture. And did we mention the product? The full range of accessories — from Janis pumps to the Duffle purse — flank the entrance.
Exclusive pieces include the coat Courtney Love wore in the Music Project campaign, along with accessories in colors specific to the location. And while the boutique offers private shopping services upon request, consider this your own personal tour.