When we first heard about Sarah Jessica Parker's collab with Halston's Heritage line, we knew it was a match made in fashion heaven. However, we didn't know just how much SJ Parker is investing in her new endeavor. Today, it has been confirmed that SJP will reign as president and chief creative officer of Halston. "I think this is a brand new kind of business model and it illustrates how serious I am about this position," said Parker. "I think it’s wonderful to feel invested in something."
To read the rest of what SJP has to say,
Her deal with the fashion house also includes a seat on the Halston board, alongside CEO Bonnie Takhar, and owning equity stake in the firm. No doubt this is a serious gig, and SJP had no qualms about admitting it. "There is a huge amount I don’t know and I am very candid about that, and I am excited to learn. There are going to be things that come up that I am equipped to deal with and answer and respond to, and there are things that I will be happily mentored on by Bonnie. I have no allergy to learning." We believe in you, Sarah!