Who better than Sarah Jessica Parker [1] to become the new face of classic denim brand Jordache jeans? InStyle [2] has the scoop on the star's recently announced ad campaign.

Sarah Jessica Parker has added another gig to her impressive résumé: the star was just named the new face of the popular '80s denim brand Jordache. The actress-turned-designer will front ad campaigns for both the new Jordache Look Collection (which debuted exclusively online today) and the Jordache Collection (which is sold at Walmart), which will be released in full next month.

Head over to InStyle [3] to check out her gorgeous ads.

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