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The Sartorialist Does Burberry, Disses Peter Som

>> Scott "The Sartoralist" Schuman has been racking up gigs — an ad campaign for Australia's SABA Denim, teaming with Adidas, not to mention that impending book — which he says "make it possible for me to go to fashion weeks in Milan, Paris, London, New York, Stockholm, Australia — but also to places like Peru, Laos, Tibet."  But Schuman, who made a stop in Toronto last Wednesday before an undisclosed "commercial gig" for Burberry on Thursday, had some other wisdom to share with Canada's Globe and Mail.  

It's all about the brand.

"When I had my showroom in New York, that's what I was telling guys like Peter Som and James Coviello: 'You have to build your brand' – and they didn't listen. I started The Sartorialist in 2005. By late 2006, I had a serious brand. A brand that meant something."

And his girlfriend, Garance Dore.

"I'm pretty good at the sex. And pretty good at picture taking. That's about it. Garance is pretty happy. And the hotel-room neighbours are pretty pissed. You can write that; that's totally fine with me."

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