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Sea of Shoes Blogger Designs for Urban Outfitters; Holt Renfrew Salutes Bloggers in Window Displays

>> The number of opportunities for fashion and style bloggers have exponentially grown this year; many scored coups in April, and this month they keep adding up. Sea of Shoes' Jane Aldridge designed six pairs of shoes for Urban Outfitters under the label J. Aldridge for Urban Outfitters, with the first three pairs hitting stores July 15 and the second three in December.  Refinery29 and Teen Vogue have looks at the first set, which includes black studded gladiator heels ($98), black lace-up flats ($58), and knee-high peep-toe boots ($178), and as memory recalls marks the first design collaboration between a blogger and a major retailer — save perhaps Rumi Neely of Fashion Toast's upcoming pieces for RVCA.

Holt Renfrew, too, loves bloggers »

Meanwhile, Canadian department store Holt Renfrew just announced that it is unveiling blogger-inspired window displays for nine of its stores on Friday. Jane, Tommy Ton of Jak & Jil — who just collaborated with Complex Geometries recently, Bryanboy, and Scott Schuman of The Sartorialist are among those saluted by creative director John Gerhardt, who plans to use web site captures and possibly mannequins dressed as the bloggers.  Curiously, the windows are being done without input from the bloggers themselves.

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