As a San Francisco-based makeup artist, Taylor Pham constantly found herself cutting and re-shaping makeup brushes for herself and her Asian-American clientele. She feels strongly that for the distinctive almond shape of Asian eyes, wide, flat brushes just don't work. Her goal was to create a tail at the end of the eye, and most brushes really don't allow for that.
Hence her line, Thi Cosmetics, was born. It's full of beautiful creamy and shimmery colors meant to compliment women with yellowy skin tones. Her tools are also pretty amazing, including a line of customized, tight-bristled brushes and curvier, shapelier applicators.
To read about her best-selling product,
Her best sellers to date are her her falsies (by this, I mean, fake eye lashes). They are meant to make your lashes thick, full, and natural-looking and also have a first of its kind invisible adhesive band. They're also packaged in tiny bunches, so that you never have to cut them to fit your eye. Buy them here for $15.