Skip Nav
Street Style
100 Creative Ways to Style Your Jeans So You Can Wear Them on Repeat
Spring Fashion
The Weekend Outfits Every Woman Should Try
Swimwear
5 Tips to Hate Swimsuit Shopping a Little Less and Find Your Dream Suit

Shop Top Selling Bright-Colored Jeans from J Brand, Current/Elliott and More for Spring and Summer 2011

J Brand's Best Sellers This Season? Brightly-Colored Jeans

>> After producing last Summer's runaway favorite — the Houlihan skinny cargo pant — J Brand has an even bigger hit on its hands this year: the colored jean. Over 100,000 pairs of the brand's brightly-hued skinny jeans have been sold since March, according to J Brand founder Jeff Rudes, already outpacing the Houlihan.

Rudes says he was feeling color earlier this year, but after he saw a fuchsia Jil Sander men's suit on display at Jeffrey in early February, he ordered his team to speed up production, Cathy Horyn reports. “Most people don’t get that we’re interpreting fashion through a jean, including our competitors,” Rudes explained.

Rudes is banking on the continued popularity of the super-brights, with a spread of neon jeans done in collaboration with known neon-afficionado Christopher Kane set to be introduced this October, retailing at $250.

Shop the Look: Colored jeans from J Brand, Current/Elliott, and more, below.

 

<iframe src="http://widget.shopstyle.com/widget?pid=uid5121-1693761-41&look=3158690&width=3&height=3&layouttype=0&border=0&footer=0" frameborder="0" height="624" scrolling="no" width="424"></iframe>
Join The Conversation
Best Summer Dresses From ASOS
ASOS Bikini Model Stretch Marks
Facts About ASOS
Asos Cat Eye Sunglasses
From Our Partners
Latest Fashion
All the Latest From Ryan Reynolds