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Sneak Peek! Matthew Williamson For H&M Summer Collection

Sneak Peek! Matthew Williamson For H&M Summer Collection

Just when I'd finally come down from my Matthew Williamson for H&M Spring high . . . talk of the Summer collection swarms. Daria serves as the muse again, and this time she's shot by Sølve Sundsbø on the beach in full Williamson flavor. This second installment hits stores May 14 — check to see if it's coming to your local H&M. This collection will have wider distribution and a bigger stock. You know what that means: more MW for H&M in more closets! A men's component is being delivered too, so stay tuned for a sneak peek of that . . . Prepare yourself for colored denim, printed swimwear, bold tunics, exotic dresses, embroidered peasant tops, and much, much more. I even envy Daria's invisible ribbon sandals and her ribboned braid. It's all too Fab, I can't take it, your turn . . .

For the full ad campaign and model shots,


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robinashley robinashley 7 years
So disappointed, I wouldn't wear any piece in this collection.
Quirks4me Quirks4me 7 years
Haha wooow I'm definitely clueless about the fashion world--when I saw the link that said "Daria-inspired" I immediately thought it meant Daria from the TV cartoon show, and I was like "ooh I gotta see this." Oh well. It still looks pretty, I just never shop at H&M
Talldiva45 Talldiva45 7 years
I will def. be on the lookout 4 this!
partysugar partysugar 7 years
I want the tunic, the shorts, and the beach towel!
syako syako 7 years
what a random pose for a bikini...
meltdown_ice meltdown_ice 7 years
I love matthew williamson's clothes, but these for h&m.....i'm disappointed
bigsee bigsee 7 years
ugh i hate that there's not an hm store online, and no hm near me. :( i saw these swimsuits in instyle mag and i was in love...alas, i'll never get my hands on one!
nourhayaty nourhayaty 7 years
nice collection i like almost all of the pieces!
miss-malone miss-malone 7 years
What a lovely collection!!
miss-malone miss-malone 7 years
What a lovely collection!!
meowalycat meowalycat 8 years
I'm digging #11's look. Calendar marked for May 14.
hills hills 8 years
if you found a person prancing around like that youd have to put up a flag to stop people going on the beach...... on the other hand though the beach wear is lush and but id rather just a bikini to get a gorge tan.
reactionary reactionary 8 years
those ribbon sandals are fierce. love it.
bellechic27 bellechic27 8 years
I love the colors! Yeah finally a guest designer for H&M that has amazing designs!
Marni7 Marni7 8 years
Daria, Matthew and H&M..wooohoooo!!!!!
emalove emalove 8 years
I liked a few things, but most of it doesn't really interest me.
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