Just in time for Christmas, H&M has announced its latest designer collaboration: Sonia Rykiel for H&M. And for the first time, this collection will be lead by lingerie. The lingerie collection will launch in H&M stores Dec. 5 and — another first — will be available in Sonia Rykiel boutiques around the world. The "Queen of Knits" will then release a second collection featuring an iconic knitwear collection for women and girls as well as playful accessories on Feb. 20, 2010.
"It is a hallmark of Sonia Rykiel to think of all women because fashion is about a certain spirit more than a question of means. This collaboration fits perfectly with our philosophy. The Sonia Rykiel pour H&M lingerie collection is the ideal way to offer the essence of Rykiel to a great number of women around the world, and a beautiful way to close the year. The knitwear collection is perfect for welcoming a colourful new season,” says Nathalie Rykiel, president and artistic director of Sonia Rykiel, in a recent news release. Something to look forward to!