POPSUGAR Celebrity

Stella McCartney Finds a Place for Bambi and Friends in Her Fall 2009 Ad Campaign

Jul 20 2009 - 3:22pm

>> Stella McCartney has never been secretive about her love for animals, but in her Fall 2009 campaign, she's making the message pretty clear: Sigrid Agren, who was photographed [1] by Ryan McGinley (putting in his second season for the label) in the woods of Worcestershire, England, is surrounded by a live dear or fox, plus an overlay of Disney's Bambi and friends. 

“I’m a huge Bambi fan, and the film reminds me of my mum,” said McCartney explained [2].  “And we wanted to have some fun. The clothes in the campaign are looking quite fierce, and we wanted to contrast them with the innocence of Bambi.”  The campaign was styled [3] by Jane How and the art direction was done [4] by McCartney's in-house team team and Partner and Partner in London instead of M/M Paris, who she's used in the past.

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