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Streetstyle Photographers Become Fashion Week Paparazzi as One Image Can Net Over $1,000

>> The Fall 2011 Fashion Week season was engulfed by the rumors run rampant concerning the standing of John Galliano at Christian Dior, Stefano Pilati at Yves Saint Laurent, Hannah MacGibbon at Chloe, and Christophe Decarnin at Balmain, but Business of Fashion's Imran Amed pointed out a couple of other trends that emerged during the season.

First, the transition of streetstyle photography into streetstyle paparazzi. "The ‘bloggers walk’ in the Jardin des Tuileries, site of many major Paris shows, is now completely out of control," Amed writes. "Indeed, it’s become increasingly difficult to tell the difference between the aggressive paparazzi who stalk Hollywood celebrities outside bars and clubs and a few of the bad apples amongst the hordes of photographers that accost editors as they come in and out of shows."

Why the sudden aggressiveness? Amed notes: "Several street style bloggers told me confidentially that the competition is extremely fierce for getting the best photographs, which can then be sold on to global editions of Vogue and Harper’s Bazaar each for as little as $200, but up to $1000 or more."

And second, while many designers cut back on how many they hosted at their shows and presentations, there has become an unprecedented demand for seating. "At Céline, any senior editors from the UK were forced to stand," Amed reports. "And more than one front-row blogger complained to me about not having access to Givenchy or YSL." A good part of that newfound demand is coming from consumers, Amed writes: "At the Jason Wu show, I was seated next to a section allocated to Nordstrom, which had chosen to give away most of its seats to top clients who had flown in specially for the event from across the country. Indeed, department store buyers told me the pressure to find seats for top consumers is 'enormous.' If a woman spends more than $1 million in a store, she has come to expect VIP treatment."

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