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Tara Subkoff To Launch New Imitation Label

>> After undergoing surgery for a brain tumor at the end of last year, Tara Subkoff is back on the scene with a new fashion venture: Imitation. The forthcoming line allows her to "bring back" her former label Imitation of Christ in "its most basic incarnation," she tells Harper's Bazaar, "easy-to-wear staples with an edge . . . I'm inspired by Coco Chanel and her use of jersey. I'd like to do that with Imitation. I want something as effortless as a T-shirt, but in dress, trench, and jacket shapes."

Subkoff added of her time doing Imitation of Christ: "The name got so big, and it appeared to be such a giant success, but like most things that are artistic and creative and amazing, it was never this financial powerhouse. It was an art project. It was rewarding to spearhead, and it was a great collaboration with Matt Damhave and so many other amazing people, but I had to work about four or five other jobs — a shoe collaboration with Easy Spirit and consulting for Sara Lee Apparel (which owned Wonderbra, Hanes, and Playtex) — just to keep the company afloat."

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