When Target announced that it had teamed up with FEED Projects, Lauren Bush Lauren's do-good social business, for its next designer collaboration, a lofty goal was established. Following FEED Projects' ethos, every product sold from the limited-edition collaboration benefited Feeding America, the nation's leading domestic hunger-relief charity. The goal? To ultimately donate 10 million meals.
Just a few months after launching, it seems that shoppers took well to the exclusive 50-piece lineup, which highlights a range of clothing, accessories, housewares, and sporting goods featuring an Americana motif codesigned by Lauren herself. FEED + Target has announced that its lofty goal has been met!
But just because 10 million meals have now been donated to Americans in need doesn't mean the collection is going anywhere — you can still shop it online and in stores, knowing that with each purchase, you're helping FEED achieve its goal of eradicating hunger.
— Additional reporting by Melody Nazarian, Robert Khederian, and John Soper