Worried about finding a swimsuit that fits your body perfectly [1]? Well, turn your attention to Target, because the brand has always been in the forefront when it comes to the body-positive movement [2]. The affordable retailer announced its new size-inclusive swimsuit collection called Kona Sol, alongside its latest swim campaign featuring the new brand, as well as familiar favorites Xhilaration and Shade & Shore.
The collection, which is now available, comes in sizes ranging from XS to XL, with select styles in 14W to 26W. The stunning campaign images include models of all shapes, sizes, and colors, AND there's no retouching [3]! Target wants to "make women feel their best in swimwear" and "is committed to advancing the conversation around body positivity and inclusivity." Mission accomplished. Keep reading to see all of Target's inspiring campaign images and shop some pieces, too.
Plus Size Underwire Wrap Bikini Top and Bottoms
Plus Size Underwire Wrap Bikini Top [5] ($28) and Plus Size High Waist Bikini Bottom [6] ($23)
Textured Strappy Back One Piece Swimsuit
Textured Strappy Back One Piece Swimsuit [7] ($40)