Swimsuit season [1] is here and Target is hoping to help customers shake off body insecurities by removing the stress associated with finding the perfect suit [2]. The mega-brand just released its new 2018 swim line that features over 1,700 size-inclusive styles that cater to all body types. In addition to the new designs, Target also released a new ad campaign that "celebrates women and encourages them to embrace the beauty of their own bodies."
While Target has been a leader in the body-positive movement [3] before, this season's swim collection might be the most inclusive in the brand's history. Models of all shapes, sizes, and colors star in the swimsuit ads that feature no reshaping or airbrushing [4] of any kind — a much welcome deviation to the photoshopped-to-perfection ads we are used to seeing.
As if you needed another reason to be obsessed, the brand's new collection is totally affordable [5] too! The entire line ranges in price from $15 to $50, with most items coming in under $25. Click through to see all of Target's inspiring campaign images ahead, and shop every piece shown.
Lace Up One-Piece [7] ($40)
Mesh Cut Out One-Piece [8] ($40)
Cut Out Plunging One-Piece [9] ($30)
Light Lift Bikini Top [10] ($30) and Ruffle Cheeky Bikini Bottom [11] ($18)
Crochet Bikini Top [12] ($33) and Cheeky Bikini Bottom [13] ($18)
Crochet Trim Bikini Top [14] ($18) and Crochet Trim Bikini Bottom [15] ($15)
Ruffle Midkini Top [16] ($23) and Ruffle Hipster Bikini Bottom [17] ($18)
High Neck Bikini Top [18] ($18) and String Bikini Bottom [19] ($15)
Sport Bikini Top [20] ($15) and Sport Bikini Bottom [21] ($15)
Left: Crochet Bikini Top [22] ($20) and Lace Up Bikini Bottom [23] ($15). Right: Mesh One-Piece [24] ($30)
Left: Crochet Bikini Top [25] ($23) and Lace Up Bikini Bottom [26] ($18). Right: Mesh Cut Out One-Piece [27] ($40)
Left: Longline Bikini Top [28] ($20) and Cheeky Bikini Bottom [29] ($15). Right: Sport Bikini Top [30] ($15) and Sport Bikini Bottom [31] ($15)